Dad in a Can
Dads. They’re the masters of figuring things out. Whether it’s a flat tire or a creaky door, dad is always there to fix it. But dads can’t always be there when you need them. That’s where we come in.
An Ode to Dads
Social Activation
We’re inviting users to call their dad, letting them know they fixed something on their own with the use of WD-40, tag WD-40, and #DadInACan. Whoever’s dad has the best reaction to their kid doing something on their own could win a limited edition series with their dad’s face on the can.
Out of Home
From college campuses to bike racks, WD-40 is there when dad can’t be.
Copywriters: Me & Harrison Hayes
Art Director: Amun Chaudhary
The results are reminding us not only how much we love our dads, but how many uses WD-40 has.
