Reimagine the Wheel
The ESCALADE IQ isn’t just another EV, it’s an icon reimagined. But, how do you introduce the biggest, boldest EV on the market? You work from the bottom up.
Social
Getting people to Times Square is an ASK. So we enticed them with a video you simply can’t look away from.
Agency: Leo Burnett
Executive Creative Director: Craig Crawford
Creative Directors: David Fredette & Ricardo Gurgel
Copywriter: Lil’ Old Me
Art Director: Shane Matula
Icons recognize icons.
We took over one of the most iconic places in the world—Times Square—to debut the all-electric ESCALADE IQ and every detail of its iconic design.