Prove Them Wrong
Women are often stereotyped as being poor or incompetent drivers, just read the comments on any social platform. So to #ProveThemWrong we stuck one of these so called “bad drivers” behind the wheel of Cadillac’s most powerful performance vehicle.
Tearing down stereotypes by tearing up the track.
We pulled negative comments from Instagram, Reddit, and Threads to debunk. Think you know how women drive? Think again.
Agency: Leo Burnett
Group Creative Director: Steve Kerry
Associate Creative Directors: Allie Haroutunian and Austin Ho
Copywriter: This Chiquita Banana (Me)
Art Director: Shane Matula
Producer: Jacob Kiehle